Our Service description
Our lines of business covers qualitative and quantitative research projects, ranging from questionnaire scripting, data collection, data
processing till delivery of final data in whatever format required by client such as SPSS, ASCII etc.
Qualitative Research
- Groups, depths & in-home visits
- Online platforms
- Customer immersion & observation
Quantitative Research
- Field & tab
- Field CLTs & face to face
- Online surveys
- Telephone surveys
Market Research
- Usage & Attitude studies
- Product tests: Concept tests, new product, name tests, package tests, taste tests, sniff tests
- Advertising, communication and promotion research
- Brand equity surveys
- Customer satisfaction & mystery shopper surveys
- Employee satisfaction & Corporate reputation
- Market segmentation studies
- Shopper research etc
Social Research
- Monitoring & evaluation surveys
- Impact evaluation studies
- Baseline, Midline (mid-term review) & End line surveys
- Opinion Polling
Methodology Capabilities
Our capabilities encompass various techniques and methodologies. i.e.: CATI, CAPI, online, D2D/F2F, CLT, Mystery shopping,
IDI, ethnographies, FGDs & min FGDs, in-home visits etc ..